Wednesday, December 16, 2009

Men, put on your pants!

You've read correctly, Own It women want a man who wears pants and wears them well! But not literally, I mean in the figurative sense. We all agree that a man who is secure in himself and his manliness - basically who is owning it- is pretty darn attractive, right? Well unfortunately, over the years the lines have been blurred and understandings made unclear, which has resulted in ALL of us being somewhat confused about what it means for a man to "wear the pants" in society, work and relationships. And as much as we want women to be treated with equality, dignity and respect, we do NOT want it to happen as a result of taking those same courtesies away from men. But have no fear! It appears the tides may be changing and men are seeking the due respect and masculine recognition they so rightly deserve and need. Men are being encouraged to start wearing the pants again! Check out the new ad Campaign for Dockers here.

Pretty cool, huh? Remember that time? Or did our generation of men and women ever have that time? When men could really own their rugged, burly, non-plastic fork using, anti-salad red meat eating masculinity? I sure dont- the recollection is fuzzy and I'm psyched that Dockers is trying to bring it back. So support the ad AND your man owning his MANifesto! And you can start by letting the Daily News know its NOT sexist. Yep, they're trying to bash it already and the campaign has barely even started. Tell 'em in their poll on the right side of the article whatcha think and Own It for the true men in your life ladies!!!!


Liza said...

I love this ad. It makes me want to go buy Dockers pants JUST to support them. Finally a message I can stand behind. LOVE IT. and as always Lovey - a great find! Let's spread the word..

Mary T. said...

I LOVE IT!!!!!!!!!!

Alexis Blake said...

Love this!!